Looking to drive millions of consumers to your online hub: Lady GaGa’s little monsters live for access to their favourite artist, Brand New Music secured O2 an exclusive on Lady GaGa’s Artpop album a week up front of release, with the whole album streamed live via their O2 Tracks platform – a first for O2.
In addition priority tickets to her ArtRave tour in Oct 2014 went on sale through O2, again a week upfront of release. Two award winning TV ads were created to publicise the partnership and premiered to much fanfare during X Factor.
Client: Lady Ga Ga/O2
Tags: Media Exclusives, Music Rights Clearance, Talent Negotiation