Looking to expand your consumer base or need to reach a brand new audience? Santander were searching for a way to engage teens to increase take up of their new young person’s current account. Initially a tricky business as you can imagine.
We devised a mentoring programme with teen band Mcfly, where 21 competition winners were invited to their studio, where they were taught how to write and record a number 1 single by the band. A great day, heaps of positive press and brand association.
Tags: Competition Placement, Music Strategy, Public Relations