Pure Festival

Project Description

Whisky was suffering from having a ‘old man’ image problem: To overcome this Brand New Music put on the first whisky and music festival aimed at 20 and 30 somethings.┬áNominated for best New Festival at the 2011 Festival Awards, The inaugural Pure Festival took place at The Garage, Highbury and Islington over the weekend of Sept 24/25/2011. Sold out on both days, Pure hosted 30 different Single Malts and Blends plus 16 amazing bands.

“A festival with James Yorkston and a selection of single malt whiskies. This looks amazing!” – The Guardian


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