Swedish House Mafia – Sony Mobile

Project Description

A once in a lifetime, never to be repeated experience brought to you by Brand New Music: Swedish House Mafia’s last ever tour before splitting up took in 32 countries over the space of 6 months. Brand New Music were able to deliver Sony Mobile a fully integrated, global partnership which included:

Full naming rights and IP across the entire  ‘One Last Tour’ routing, streaming rights for one of the shows, rights to a consumer facing show, branded content and VIP tickets / meet and greets.

Project Details

Client: Sony

Tags: Branded Content Creation, Music Strategy, Tour Sponsorship, VIP Experiences

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