McFly- Santander

Looking to expand your consumer base or need to reach a brand new audience? Santander were searching for a way to engage teens to increase take up of their new young person’s current account. Initially a tricky business as you can imagine. We devised a mentoring programme with teen band Mcfly, where 21 competition winners…

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Pure Festival

Whisky was suffering from having a ‘old man’ image problem: To overcome this Brand New Music put on the first whisky and music festival aimed at 20 and 30 somethings.┬áNominated for best New Festival at the 2011 Festival Awards, The inaugural Pure Festival took place at The Garage, Highbury and Islington over the weekend of…

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