Looking to expand your consumer base or need to reach a brand new audience? Santander were searching for a way to engage teens to increase take up of their new young person’s current account. Initially a tricky business as you can imagine. We devised a mentoring programme with teen band Mcfly, where 21 competition winners…
Whisky was suffering from having a ‘old man’ image problem: To overcome this Brand New Music put on the first whisky and music festival aimed at 20 and 30 somethings. Nominated for best New Festival at the 2011 Festival Awards, The inaugural Pure Festival took place at The Garage, Highbury and Islington over the weekend of…
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